As Quoted in the AFR: The New Dynamics of Australia's Trophy Home Market

By
Stella Private
September 25, 2025
2 min read
Share this post

Our Executive Director Ben Braysich recently spoke with The Australian Financial Review about the fundamental shifts reshaping Australia's luxury property landscape. The conversation highlighted a critical dynamic that institutional advisors are only beginning to grasp: the transformation of our trophy home market through strategic High-Net-Worth migration.

A New Calibre of International Buyer

As Ben noted to the AFR, the current demand isn't driven by speculation—it's underpinned by a specific cohort of international buyers who view Australian prime real estate through an entirely different lens. These individuals bring established wealth from markets where comparable assets command significantly higher premiums, creating an arbitrage opportunity that remains largely unexploited.

The data reveals what our direct experience confirms: trophy properties in Sydney's Eastern Suburbs, Melbourne's Toorak, and Perth's western corridor are attracting buyers who measure value against Hong Kong's The Peak, London's Mayfair, and Manhattan's Upper East Side. In that context, even our most prestigious addresses represent compelling relative value.

The Strategic Imperative for HNW Investors

What separates successful acquisition from mere participation is understanding the nuanced requirements of this buyer profile. They seek more than prime locations—they require sophisticated transaction structures, absolute discretion, and advisors who can navigate both local complexities and international wealth considerations with equal precision.

This migration trend isn't temporary. It reflects a permanent recalibration of global wealth distribution. For those with the foresight to act, this presents a sustained structural advantage in the market. This is precisely where our bespoke real estate advisory provides a decisive edge for our clients.

Further Reading & Consultation

You can read the full Australian Financial Review article featuring Ben Braysich's insights here.

For a confidential discussion on how to navigate and position yourself within Australia's prime property markets, contact Stella Private.

Stella Private

Discover Our Latest Insights

Explore our comprehensive market reports or connect with us for tailored advisory services.