Queensland Luxury Market: An Insider's Briefing on Value and Access

In the ever-evolving landscape of Australian prestige property, Queensland is emerging as a focal point for discerning High-Net-Worth investors. To provide our clients with unparalleled intelligence, our Executive Director Ben Braysich, was recently featured in a video series by leading architecture and design publication The Local Project, presented in partnership with Commonwealth Private.

Alongside leading buyers agent Tenielle Jordan of Locate Buyers Agency, the discussion moves beyond headlines to deliver actionable insights on the key value drivers defining the Brisbane and Gold Coast luxury markets today.

This conversation is the second installment in our three-part series. In our first discussion, we analysed the new rules of luxury, focusing on the rise of wellness architecture. Here, we shift focus to the compelling value proposition of the Queensland market and the critical importance of accessing off-market opportunities.

The Value Proposition: Why Queensland's Market is Accelerating

While market-wide supply remains constrained, demand in Queensland's luxury sector is not pulling back. The key takeaway for investors is the compelling value arbitrage compared to southern capitals. As Tenielle Jordan notes, the entry point for luxury property in Brisbane sits around $2 million, whereas Sydney's is double that at $4 million. This creates a significant opportunity for HNW buyers seeking assets that are undervalued relative to global alternatives, amplified by the unparalleled lifestyle elements Queensland offers.

The Unseen Advantage: Unlocking the Off-Market Ecosystem

Perhaps the most critical insight for any serious buyer is the existence of the "closed circle" market. Most buyers operate through one or two public channels, seeing only a fraction of what is truly available.

As confirmed in the discussion, a strategic advisory approach can unlock access to properties within development pipelines, through direct-to-vendor relationships, and via exclusive agent networks. This process provides access to approximately 60% more property options than are available on the public market.

Navigating this unseen ecosystem requires deep market intelligence and an established network. For a confidential discussion on how our Real Estate Advisory can position you to access these opportunities, we invite you to contact our team.

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